seo guide to audience research and content analysis answers

Targeted audience research is vital to know the acquisition categories of your eligible customers. 

The way your customers find you'll be very different. it should be supported their interests, needs, or painful points.

 Some people may already know exactly what they have and explore for that on Google. Some may have begun the research process. Some may already know what they have and compare to spot the most effective source from which to shop for. 

during this section of your SEO and planning research, you'll want to identify:

 The audience Personal research you'll start using customer service data or information from your Google Analytics statistics data. With this information, you'll start creating targeted people. Below is an example of individuals who may well be targeted at a true estate company.

 Once you have got your personality and concepts of who they're, what they have, and what they require, you'll want to project the steps they will tackle their shopping trip. Customer trips Finally, you'll add keywords that they could look for and map them to the trip.

 Map keywords to customize on a buyer’s journey The goal of this section is to spot all the ways during which you'll be able to be found and ensure you have got improved content on your website that guides these shopping categories and keywords. you'll start by identifying the fundamental, root words. As you progress, you'll be able to dive deeper into long-tailed keywords or semantically related keywords. 

this can allow you to determine the gaps and opportunities you missed during your first season and competitive research. a number of these keywords won't be disclosed unless you truly understand your audience and their needs and pain points. This section will complete your research section and provides you all the data to form your content strategy and specialize in the priorities of your SEO page. Evaluate Your Existing Content together with your comprehensive keyword research, the subsequent step is to seem at existing content for your site and see if it's been optimized. Does your website have pages that don't receive traffic from Google, almost duplicate pages or multiple pages directing the identical keyword? does one have any content pieces that match the list of keywords you created within the previous section? Before you create a content calendar or editing strategy, it is a good idea to test out your existing content. By reviewing your existing pages, you'll decide which pages must be removed, merged or upgraded. 

Some of the things you can look for include: Page Traffic Keyword Keyword Level Keywords Number of Words Internal links To perform content exploration, you will need to export all your pages to your CMS or use an SEO testing tool, such as Shout Frog or Semrush Site Audit, for a list of existing pages on your site.

 Combine all this data in a content test spreadsheet. 

Your spreadsheet can look like this: Check the content of your site Once you have collected all the data, go through the URLs and label the pages: Save: The page is organized and performing well and can not be left alone. Configure: The page may be better positioned with advanced SEO on the page. Rewrite / Rearrange: This is for pages where content needs to be updated or rewritten. Delete: These pages are not working properly and should be removed. When you do, it is important to remove the page from your Sitemap, Google Search Console, and any incoming links. Merge: If there are many pages directing the same keyword, consider moving all the content to the most efficient URL and using 301 redirects to other pages. How to improve, redesign or merge pages Once you have all your pages labeled, it's time to improve your content. Some pages may do well but may be updated to help them perform better. Some may not be doing well and need to be improved in order to balance. 

Generally, this process will involve two steps: Editing and redesigning existing content. Extending the article with new content. Choose key and second keywords on each page The best way to collect this data is to use the Google search console to rank your pages or your keywords site on missing pages. 

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To collect data in the Google Search Console, click Performance> Search results report: You can click on the page to see the relevant keywords and clicks, which appear with the center of each item: This will help you identify the targeted keywords for each. page, which you can add to your spreadsheet. For each page, add keywords and second keywords that you will use when updating required content. Update existing content When preparing pages, you need to make sure you save or add relevant content to the SEO page. 

Let's review the following: Upgrading keyword keyword Keyword should appear in the title: Meta (page): In existing articles, you can edit the meta-title of an existing article. Use Google SERP Simulator to see what your topic will look like. Where possible, start a title tag with your keyword and add editors to your themes. 

Meta Description: Up to 230 characters of an article.

Make sure you use a keyword as close to the beginning of the meta description as possible. The first title of your article is a title. This should be the subject of H1. The title / title should include a keyword. The first stage. Keyword keyword should appear in the first paragraph, within the first 100 words. Anchor text: Enter a keyword in a single outgoing, internal link. Add any second keywords.

All related second keywords should be naturally included in the title. For each related keyword, add it to the H2 heading. Even if the keyword focus is in each paragraph, it should be in both H2 heading and in the next paragraph. Questions and Answers Q&A is an easy way to expand your articles by finding related questions. Take the keyword, and search it on Google. Use the questions in the “People also ask” box as category headings: 

The title of the section in question will be H2. In the next section, you should answer the question as soon as possible. Do not repeat the question; instead, give a quick response.

 If the question was, "How do you come from words, the first sentence should answer the question:" To get into the words you need, you need to ask questions and answer them using paragraphs, lists, and quick answers. " Use bullet points! Google likes to list dotted answers, so where possible, answer a question and quickly add a dotted list: Content formatting Use the appropriate formatting to make the content easier for people to read quickly. 

Here are a few suggestions for formatting your content: Split large text walls. Provide information on short paragraphs. 

Use short sentences. Add a list. Google loves listings! Are there any categories or categories that you can convert to letter points or numbered lists?

If so, do it! Internal links Add 2-3 internal links to other related sites on the site. Keep your anchor text short. Then, find at least 3-5 related pages on your site, and link to your targeted pages. All pages of your site should contain as many links from other pages as possible. External links Add 2-3 external links to related pages. Good external links serve a solid purpose. They create a natural link map and link your sites to authorized sources. Google will give more weight to a page with better external links. Add New Content If the article is small, you can add new content to expand on key points. Writing new content Add more categories. 

If you can add a list, additional subtitles, etc., it is better! Level of learning. Maintain language at Grade 7 level whenever possible. The best content is easy to read and understand, compact and accessible. Photos Add new, enhanced images to your enhanced content. Along with the link, please write another photo caption. This should be a description of a single sentence that includes a keyword. Content integration If there are a few short pages or articles listed with the same keyword, it may be best to combine these topics into one long, complete piece. 

When compiling articles, remember: Take pieces and sections of existing articles and combine them to make sense. You must enter the TARGET slug URL at the top of the document and enter a new, customized meta title and meta description. Add links to internal pages and external sites Prioritize your editing Once you've created and labeled your spreadsheet and added key and second keywords, the last step is to prioritize and provide your setting based on traffic or keyword value. If you have pages that do not match keywords that do not fit well, move them to the top of the list of key items.

 If there are pages that have a lot of traffic and are likely to do better, these should also be prioritized. At the end of this section, you should have a complete list of keywords that you will map to existing or labeled pages to create.

Be aware of the gap When you are just starting out, you want to be careful about identifying people, content and spaces for keywords. If you do not have relevant content in some of your keywords, you will lose access to your intended audience. Many sites will have a degree of cannibalization as SEO and content programs go through various categories and categories.

 Before using resources that are essential for producing new content, first identify, point to and expand existing content, and then “remember the gap” by creating a content plan that focuses on all unadulterated keywords. The views expressed in this article are those of a guest author and not necessarily the Search Engine World. 

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